POST 12.5 - Attracting the Audience

We used several techniques in our opening sequence to help appeal to our teenage target audience.

Firstly we carefully chose our song, we decided to go for a rap/hip hop song that had a steady beat because it would add to the house party atmosphere of the film, helping the audience to relate. Whilst not detracting from the filmed content of the opening sequence.

Secondly we made the story line of the entire film something that the audience would be able to relate to, then by twisting it with the death of one character we were able to create a sense of intrigue for the audience.

We also incorporated clips of familiar games such as pool and darts into our opening sequence, again to help the audience relate to the film and become intrigued in the story line.

As mentioned before, the film is aimed at an audience of around 15 - 20 years, this is because of the consumption of alcohol and the most probable use of strong language in the film itself, for these reasons the film is rated by the BBFC to be a 15.